Tactical:
An ultra high quality ‘flagship’ whey protein product branded ‘XXI’ at a aggressive price point, packaged in metal containers:

- Raw whey protein sourced in bulk from New Zealand
- Single source, organic, grass fed
- 24/7 live streaming cow and cow-milking cam
- Distributed from strategic locations for tax/shipping cost optimality
- Lab report for every batch (heavy metals, microplastics etc.)
- SAFE natural sweeteners only
- Monk Fruit, honey, maple syrup, date sugar, coconut sugar
- Whey product comes unflavoured
- Choice of flavour packs and micro-nutrient boosters
- All flavours and boosters are natural:
- Chestnut honey
- Eucalyptus honey
- Matcha
- Blueberry
- Cacao
- Guanabana
- Cinnamon
- Turmeric & coconut
- Vanilla + Bifdo-bacterium
- (… in sealed wax parchment paper – no plastic)

Other quick-start items for this section might include:
- A selection of personal training bros offering online coaching
- Bitcoin enabled Calanderly-type app, for slot booking
- Ability for coaches to sell audio/video/pdf content (V4V)
- Other essential supplements such as a lab tested Creapure product
- Small selection of XXI bro gymwear
Longer term:
- Customisable supplement products similar to True Nutrition.
- Class Pass type gym-roaming product designed for digital nomads.
