Near term:
The ability to present a value proposition in this market will likely necessitate ownership and control our own brand, as well as a distribution channel. Maybe something like ‘XXI’ with very subtle branding (i.e. small sew-on logo label on black garment)
We propose the idea of a premium whey protein product at an aggressive price point, with a some unique selling points that appeal to bros:
- Raw whey protein sourced in bulk from Fonterra (New Zealand)
- Single source, organic, grass fed
- 24/7 live streaming cow and cow-milking cam
- Distributed from strategic locations for tax/ship cost optimality
- Packaged and shipped in stainless steel containers
- Lab report for every batch (heavy metals, microplastics etc.)
- Keep inventory levels low to protect against price volatility
- SAFE natural sweeteners only
- Monk Fruit, honey, maple syrup, date sugar, coconut sugar
- Whey product comes unflavoured
- All flavour packs are also micro-nutrient boosters
- Chestnut honey
- Eucalyptus honey
- Matcha
- Blueberry
- Cacao
- Guanabana
- Cinnamon
- Turmeric & coconut
- Vanilla + Bifdo-bacterium
- (… in sealed wax parchment paper – no plastic)
Other quick-start items for this section might include:
- A selection of personal training bros offering online coaching
- Ark enabled Calanderly-type app, for slot booking
- Ability for coaches to sell audio/video/pdf content (V4V)
- Other essential supplements such as a lab tested Creapure product
- Small selection of XXI bro gymwear
Longer term:
- Customisable supplement products similar to True Nutrition.
- Class Pass type product offering access to the best gyms in popualr nomad destinations.
