Fitness

Tactical:

An ultra high quality ‘flagship’ whey protein product branded ‘XXI’ at a aggressive price point, packaged in metal containers:

  • Raw whey protein sourced in bulk from New Zealand
  • Single source, organic, grass fed
  • 24/7 live streaming cow and cow-milking cam
  • Distributed from strategic locations for tax/shipping cost optimality
  • Lab report for every batch (heavy metals, microplastics etc.)
  • SAFE natural sweeteners only
    • Monk Fruit, honey, maple syrup, date sugar, coconut sugar
  • Whey product comes unflavoured
  • Choice of flavour packs and micro-nutrient boosters
  • All flavours and boosters are natural:
    • Chestnut honey
    • Eucalyptus honey
    • Matcha
    • Blueberry
    • Cacao
    • Guanabana
    • Cinnamon
    • Turmeric & coconut
    • Vanilla + Bifdo-bacterium
    • (… in sealed wax parchment paper – no plastic)

Other quick-start items for this section might include:

  • A selection of personal training bros offering online coaching
    • Bitcoin enabled Calanderly-type app, for slot booking
    • Ability for coaches to sell audio/video/pdf content (V4V)
  • Other essential supplements such as a lab tested Creapure product
  • Small selection of XXI bro gymwear

Longer term:

  • Customisable supplement products similar to True Nutrition.
  • Class Pass type gym-roaming product designed for digital nomads.