Low-hanging fruit exists in the blanket targeting of libertarian-minded audiences, who are already likely to be holding bitcoin, a bitcoin-backed asset, or have a foundational understanding of bitcoin.
It’s likely that a significant proportion of such audiences still aren’t aware of Lightning or other payment-focused L2’s. Those who are aware may not have used them, or may not understand the value proposition of fast and ultra low cost payments.
Podcasts and liberated video platforms such as Rumble, are likely to be the best way to reach such audiences. Typical listeners will have a high trust relationship with the presenter(s), listen regularly, and be receptive to the ad slots, which are generally spoken by the presenter.
A common strap-line could be used across the casts, such as:
- “Buy bitcon, save bitcoin, pay with bitcoin”
- “Pay with bitcoin – create good times”
- “Pay with bitcoin – beef back better”
Podcasts for consideration
Rumble channel for consideration
Podcast hosting providers handle Dynamic Ad Insertion (DAI) for audio ads heard in podcast apps such as Pocket Casts. These external sources detect listener location via IP address from download requests and insert localized pre-recorded ads into episodes on-the-fly; in local language or even local accent. Use of DAI – with a robust Marketing Analytics approach – would allow us to automate ad spend allocation, in order to drive target metrics. Calculating direct ROI would likely require a level of tracking that is contrary to mission; however there are almost certainly approaches that would be satisfactory to users, while providing useful and actionable data… such as time-based data analysis.
Popular podcast hosts providing Dynamic Ad Insertion:
